Since 2019 Klaas · Jakob · Thomas

Hude. Alles Liebe. Alles Gute.

Merch from Baywatch Berlin: the Hude University crest, the sign-off every episode ends with and a lifeguard who leans into the name, from the podcast with Klaas Heufer-Umlauf, Jakob Lundt and Thomas Schmitt.

4Designs
0+Pieces in the shop
2019First episode
Editorial concept-store campaign visual
Say HudeThe Hude University edit
Curated object still life
The designs

Shop by design

All designs →
Featured collection editorial photograph
Collection in focus

Hude
University.

There is no Hude University. In 2024 Klaas Heufer-Umlauf said Hude, a municipality near Oldenburg, sounds like a Norwegian greeting, and the joke stuck. That October he wore a Hude University college sweatshirt on Late Night Berlin. Ours comes in white or navy, with the crest on the front and the Baywatch Berlin wordmark on the back.

  • Arched HUDE letters over a laurel-wrapped crest
  • Mock Latin: OMNIA AMORIS. · OMNIA BONI.
  • White or navy, wordmark on the back
Shop Hude University
Fresh in

Every design on a tee

From the crew

Staff picks of the season

Three designs our team keeps reaching for, and why.

Staff pick: relaxed denim
SSvenja M. · Merch team

The Hude University Blue crewneck

"Navy crest, college cut. Most people think I studied there. Listeners just say Hude back."

Shop Hude University Blue →
Staff pick: leather loafer
JJonas W. · Customer care

The Alles Liebe Alles Gute hoodie

"Wordmark on the front, the sign-off in big white letters on the back. All the love, all the best, every time I leave the house."

Shop Alles Liebe Alles Gute →
Staff pick: ceramic mug set
PPia K. · Design desk

The Lifeguard tee

"A grinning lifeguard, a rescue can and yellow BAYWATCH lettering. The loudest thing in the shop, and I mean that kindly."

Shop the Lifeguard →

Alles Liebe, alles Gute.

Every Baywatch Berlin design on tees, long sleeves, crewnecks and hoodies, with kids' and youth sizes too.

Shop now